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McGraw-Hill launches global branding campaign

Published on .

New York--"Questions" is the name of the new global branding campaign The McGraw-Hill Cos. launched Thursday. A key objective of the campaign is to update McGraw-Hill's image as an information provider in this information age. The broadcast campaign, which debuted on CNN, CNNfn and CNBC, focuses on three core business areas of McGraw-Hill: financial services, educational and professional publishing, and information and media services. The campaign will promote the company's leading brands in each of these core areas--Standard & Poor's, Business Week and the McGraw-Hill imprint in education--in order to tie them more closely to the parent company. A companion print campaign, which will run primarily in Business Week and The Wall Street Journal, is planned for the fall. Margeotes/Fertitta & Partners, New York, created the campaign.
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