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BtoB

The McKenna Group makes an Eloquent deal

Published on .

San Mateo, Calif.--Eloquent Inc. said it has entered into a strategic marketing agreement with global strategy firm The McKenna Group, whereby McKenna will deliver a specialized consulting service built around Eloquent's technology. Eloquent sells software, called LaunchForce, used to manage the creation and distribution of print, audio and video marketing materials for product launches. McKenna will sell consulting services to companies preparing product launches on the LaunchForce platform. Eloquent LaunchForce costs $150,000, while McKenna services begin at $75,000.
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