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McKinsey’s Hasker to join Nielsen

Published on .

New York—Nielsen Co. announced that Steve Hasker will join the company in the newly created role of president-media product leadership and advertiser solutions.

Hasker, currently a partner at McKinsey & Co., will start at Nielsen in November. In his new position, Hasker “will direct strategy and development of Nielsen’s media products and services, including measurement of television, online and mobile media, as well as the company’s ongoing innovation around cross-media measurement,” according to a press release.

Hasker will also oversee Advertiser Solutions, a new business unit designed to help advertisers improve marketing effectiveness.

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