BtoB

McKinsey survey reveals dissatisfaction with Web 2.0 tools

Published on .

Reprints Reprints

New York—Only 21% of business executives said they are extremely or very satisfied with their company’s use of Web 2.0 tools, according to a survey by consulting firm McKinsey & Co.

The report was based on an online survey of 1,988 global business executives conducted in June.

According to the survey, 22% of executives said they were dissatisfied overall with their use of Web 2.0 tools for business purposes.

The top barriers cited to realizing success with Web 2.0 initiatives were: The company doesn’t understand the potential financial return of Web 2.0 tools (28%); the company’s culture doesn’t encourage the use of Web 2.0 technologies (22%); the company doesn’t provide sufficient incentives to experiment with Web 2.0 technologies (20%); and the company doesn’t have the skills to implement Web 2.0 tools (17%).

The survey also found that the average rate of adoption is 2.5 Web 2.0 tools per company this year, compared with 2.2 tools in 2007. Overall, the respondents said that their companies are using 3.4 Web 2.0 technologies.

—Kate Maddox

In this article:
Most Popular