New York—Content marketing agency McMurry, New York, and TMG Custom Media, Washington, D.C., announced they are merging. Financial terms of the deal were not disclosed.
Under the agreement, private equity firm Wicks Group of Cos. is taking a majority stake in the merged agency, which will be called McMurry/TMG.
Matt Petersen, previously president of TMG Custom Media, has been named CEO of the combined company. Fred Petrovsky, previously president of McMurry, will serve as chief operating officer.
The agency will offer full-service content marketing, including content strategy, creation, distribution and campaign analytics.