Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Measuring the Tangible and Intangible Value of Face-to-Face Events

Published on .

BtoB and Global Experience Specialists (GES) conducted an extensive survey in May and June 2012 of b-to-b marketers and other executives about their views on live event metrics and ROI. This whitepaper presents those findings, as well as considerations for the future.
Most Popular
In this article: