Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Media ad spending drops 0.2% in first half

Published on .

New York--Ad spending for all media fell 0.2% in the first half of 2002, compared with a year earlier, according to the latest data from CMR, a Taylor Nelson Sofres company.

Ad spending for the first half of 2002 totaled $53.7 billion, compared with $53.8 billion a year earlier.

Earlier this summer at the AdWatch: Outlook 2002 conference hosted by CMR/TNS, Advertising Age and UBS Warburg, CMR/TNS estimated that the first-half ad spending would be down 0.4%.

B-to-b magazines, with a drop-off of 20.8% between the first half of 2001 and the first half of this year, were by far the hardest-hit medium.

Cable TV, another medium that relies heavily on b-to-b marketing dollars, saw its revenues decline 9.7% in the first half of 2002, compared with the same period last year.

--Sean Callahan

Most Popular
In this article: