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Media Brains agrees to buy Berkshire Information Services

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Naples, Fla.—Media Brains, which provides lead management and ROI measurement for the publishing industry, confirmed it has agreed to acquire Lenox, Mass.-based Berkshire Information Systems. Media Brains said the deal for Berkshire, which provides reader service and lead management tools for the publishing industry, will expand its reader service business by 80%, adding 240 magazines to the 300 it already serves. Financial terms of the deal, which is expected to close later this month, were not disclosed.

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