BtoB

'Media Business' announces Online Video Awards for 2008

By Published on .

Most Popular
The Hollywood Reporter Category: Overall use of video, large b-to-b
Winner: The Hollywood Reporter
Company: Nielsen Business Media
URL: www.hollywoodreporter.com
Why:With the April relaunch of its Web site, The Hollywood Reporter increased original content with the addition of video studios in its New York and Los Angeles offices, added video players to all section home pages and established separate channels for original THR video, partner video and studio trailers. Approximately 360 videos are active on the site at any given time. THR.com had more than 2.9 million unique visitors in October (Nielsen NetRatings) and its average video plays per month exceeds 100,000 (Brightcove).
   
Government Technology TV Category:Overall use of video, small b-to-b
Winner: Government Technology TV
Company: e.Republic
URL: www.govtech.com
Why:Video first appeared on the Government Technology Web site last January. A fulltime producer, brought on in spring of last year, outfitted a video studio and editing bay at e.Republic headquarters. Earlier this year, GTtv started working with The FeedRoom and launched a new video player. Govtech.com gets between 200,000 and 300,000 monthly unique visitors, and between 5,000 and 10,000 video streams are viewed monthly, according to internal measures.
   
Category:Overall use of video, general business
Winner: CNET TV
Company: CBS Interactive
URL: cnettv.cnet.com
Why:Video was part of CNET.com for many years before CNET TV was broken out as a video-viewing destination in October 2006. Since then, a host of regular daily and video programs have been developed. This summer, the video section was updated with drop-down navigation and faster access to video content. A staff of about 30 produces, shoots and edits video, and all CNET reporters appear on camera regularly.
   
Category: Regular program, small b-to-b
Winner:The Deal’s “Behind the Money”
Company: The Deal LLC
URL: www.thedeal.com/blogs/video
Why:Launched last September, The Deal’s “Behind the Money” covers technology deal-making through video interviews with venture capitalists, entrepreneurs and other key players. Designed as a weekly program, “Behind the Money” airs additional videos whenever high-powered guests are available. There is no one person or team dedicated to online video.
   
Automotive News Today Category: Regular program, large b-to-b
Winner: Automotive News’ “AN Today”
Company: Crain Communications Inc.
URL: www.autonews.com
Why:Automotive News’ “AN Today,” which debuted on Nov. 3, is posted on autonews. com at the end of each business day, accompanied by an e-mail alert. The first 13 episodes averaged 2,923 views (Visible Measures), equivalent to more than 60,000 views a month at that pace. In spite of the auto industry's financial woes, advertisers sponsored four of the nine available weeks of 2008.
   
Forbes - Notes on the News Category: Regular program, general business
Winner: “Notes on the News”
Company: Forbes.com
URL: www.forbes.com/video
Why:“Notes on the News” features Paul Maidment, Forbes.com editor and executive editor of Forbes magazine. The weekly video is posted every Monday morning. Forbes.com also publishes Maidment’s “Notes on the News” column in text form, which is separate content rather than a video transcript, a few times a week. The program premiered in 2002; an archive of 130 episodes since 2005 is available on the site.
   
Womens Wear Daily - Runway Reports Category: On-location, large b-to-b
Winner: Women’s Wear Daily runway reports
Company: Condé Nast/Fairchild
URL: www.wwd.com/fashion-showsreviews
Why:Among the numerous enhancements introduced with WWD.com's relaunch in August was video capability. In September, WWD.com was able to use video for the first time to cover the runway shows for next spring’s Ready-to-Wear Collections in New York, London, Milan and Paris.
   
Vision Monday Web TV Category: On location, small b-to-b
Winner: “Events” from Vision Monday Web TV
Company: Jobson Medical Information
URL: www.visionmonday.com
Why:VisionMonday.com launched VM WebTV in January. Video is organized by channels, including events, vendor-supplied video press releases and product category slices. Within the events channel, content ranges from traditional coverage of speakers and exhibit booths to original stories reported by editors attending live events, including trend pieces. VisionMonday averages about 1,500 unique video views per month, according to internal measures.
   
Build TV - Hanley Wood Category: How-to/review, large b-to-b
Winner: BuilderTV
Company: Hanley Wood
URL: ww.builderonline.com/buildertv
Why:BuilderTV is a term that includes three Hanley Wood video channels—Builder TV, Remodeling TV and JLC (Journal of Light Construction) TV. When it launched last September, BuilderTV consisted of three-to-fiveminute videos debuting on a weekly basis, alternating between Builder and Remodeling. On JLC Online, how-to videos cover such topics as drywall, tile and framing. This year, editorial videos are posted about every two weeks, and each site has 15 to 24 videos available at any given time. The Builder site averages 96,000 unique monthly visitors, Remodeling's averages 68,000 and JLC's averages 128,000 (Omniture). Category: How-to/review, small b-to-b
   
Studio daily Category: How-to/Review, Small B-to-B
Winner: Rich Media Tutorials, Studio daily.com
Company: Access Intelligence
URL: www. StudioDaily.com
Why:Tutorials on Studiodaily.com provide training on film and television cameras, editing, graphics and visual effects software. Content ranges from live training events to screen captures recorded with software. After three years, Studiodaily.com has more than 300 tutorials available, with five new videos added in a typical month. Studiodaily.com gets 200,000 unique visitors per month (Google Analytics).
In this article: