BtoB

Media deal values up through three quarters

Published on .

Reprints Reprints

New York—The value of M&A deals in the media, information, marketing and technology sectors increased 10%, to $35.3 billion, in the first three quarters of this year compared with the year-earlier period, according to figures released by Jordan, Edmiston Group, an investment bank. The marketing and interactive services category was the most active, with 212 deals in the first nine month of the year, up 18% over the year-earlier period. In the same time frame, the category also saw deal value surge 24% to $8.8 billion. B-to-b online media and technology saw an increase of 10%, to 54, the number of deals in that category; the value of those deals surged 294%, to $5.8 billion. The spike was driven by two large deals: eBay's acquisition of GSI Commerce for $2.4 billion and a $2.2 billion buyout by private equity firms KKR, Silver Lake and Technology Crossover Ventures. The number of b-to-b media deals dropped 67%, to 11, in the time period, while the value of those deal tumbled 92%, to $38.0 million. The exhibitions and conferences sector, however, showed some life, with the number of deals flat at 18 but the value up 242%, to $371 million, driven largely by Providence Equity Partners' $173.0 million acquisition of George Little Management. Separately, investment bank Petsky Prunier said that the number of deals in the marketing, media, technology and services industries increased by 4% to 771 in the third quarter of this year compared with the second quarter. In the same time frame, the value of the deals increased 9% to $43.4 billion. Petsky Prunier tracked deals in six segments: digital advertising, agency/consulting, marketing technology, digital media/commerce, software and information, and marketing services.
In this article:
Most Popular