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BtoB

Media Engagement: The When, Where and How of IT Pros' Media Consumption

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Audience engagement and activation are essential topics for B2B technology marketers in today's fragmented marketing and media landscape. Join us for highlights of CMP's 2007 Media Engagement Research that will help marketing and media professionals gain a deeper understanding of where, when, and why IT and corporate professionals engage with various types of content, understand usage and the roles websites, magazines, search, blogs, wikis and RSS, and more!
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