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Right Media launches Publisher Media Exchange auction for online publishers

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Henderson, Nev.—Right Media, creator of the Right Media Exchange, has created a program for large online publishers to create their own media exchange to sell non-premium advertising inventory more efficiently. The program, Publisher Media Exchange (PMX), enables publishers to consolidate inventory on their own auction-based platform. Community Connect, Fox Interactive Media, LookSmart, Six Apart, Tickle, Tribune Co. and WomensForum have signed on for the program, Right Media said.

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