Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Right Media launches Publisher Media Exchange auction for online publishers

Published on .

Henderson, Nev.—Right Media, creator of the Right Media Exchange, has created a program for large online publishers to create their own media exchange to sell non-premium advertising inventory more efficiently. The program, Publisher Media Exchange (PMX), enables publishers to consolidate inventory on their own auction-based platform. Community Connect, Fox Interactive Media, LookSmart, Six Apart, Tickle, Tribune Co. and WomensForum have signed on for the program, Right Media said.

Most Popular
In this article: