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BtoB

Media and marketing executives expect active M&A market next year

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New York—Executives and media and marketing companies expect that mergers and acquisition activity in their sector will increase next year, according to "2011 Merger and Acquisition Prospects for Media, Marketing Services and Marketing Technology Firms,"a survey released this week by AdMedia Partners.

The survey, which was conducted online in November, found that 78% of executives at content companies expect M&A activity to increase for strategic buyers in 2011, while 63% of these same executives expect M&A activity to increase for financial buyers. At the same time, 86% of executives at marketing services companies expect M&A activity to increase for strategic buyers, and 68% of executives at marketing services companies expect M&A activity to increase for financial buyers.

The expectations for a boost in M&A activity appear to be predicated on financial growth in 2011. Ninety-seven percent of survey respondents expect the economy to be stronger or the same in 2011 compared with this year.

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