New York—The number of merger and acquisition transactions in the media and marketing industries increased to 1,409 last year, an increase of 15% over 2010, according to the “2011 Year End Merger and Acquisition Trend Report for the Media & Marketing Industry,” released by investment bank Berkery, Noyes & Co.
In the same time frame, the aggregate value of deals was up 41% to $54.12 billion, Berkery, Noyes said. The most active segment was marketing, which saw the number of deals increase 29% to 428. The most active buyer was Publicis Groupe, which announced or closed 24 deals in 2011.
The media EBITDA (earnings before interest, taxes, depreciation and amortization) multiple increased slightly in 2011, to 10.6x, up from 10.4x in 2010 and 7.0x in 2009.