Technology publisher CMP last week rolled out a Web 2.0 site dedicated to investigating the future of the Internet. The site, called Internet Evolution (www.internetevolution.com), features four types of content: opinion from Internet experts contributing to the site's "thinkerNet" blogosphere; broadcast-quality broadband video documentaries and interviews; investigative reports by CMP reporters and analysts; and user-generated content facilitated via Web 2.0 technology.
MarketWatch.com adds MarketWatch Community
MarketWatch.com, which is owned by Dow Jones & Co., has added MarketWatch Community (http://community.marketwatch.com), a financial news service that lets users organize and share MarketWatch.com content with other readers. Available to registered MarketWatch.com users through a community tool to the right of every article, MarketWatch Community lets readers add comments, recommendations and tags to articles.
Hanley Wood preps `Green Products and Technology'
Construction publisher Hanley Wood in February will introduce Green Products and Technology. The magazine, which will have an initial circulation of 35,000, will appear four times in 2008. The media platform will include a biweekly e-newsletter, "Green Products Update"; a Web site at greenproductsmanagazine.com; and the Green Products & Technology Expo, which will be held in Austin, Texas, in October 2008.
NYTimes.com launches branding campaign
NYTimes.com kicked off a branding campaign that capitalizes on the familiar New York Times slogan, "All the news that's fit to print," with a subtle update: "All the news that's fit to click—or blog, stream, archive, digitize, e-mail, personalize, etc." NYTimes.com will run ads in advertising trade publications as well as the Times. The campaign will also include online, television, radio and outdoor.