$137.8B U.S. ad spend for top 200 advertisers
B-to-b online media will outpace the market growth of b-to-b magazines and events and database and information products on a compound annual basis from 2006 through 2010, according to a report released last month by media investment bank Jordan, Edmiston Group. According to the report, "M&A Outlook and Valuations," b-to-b online media are expected to grow 23% on a compound annual basis from 2006 through 2010, while b-to-b magazines and events are expected to grow 3% on a compound annual basis.
Magazine revenue, ad pages down
B-to-b magazine ad revenue declined 2% through August compared with the same period last year, according to a report from American Business Media's Business Information Network. Ad pages fell 3.3% through the first eight months of this year. Among the 22 ad categories tracked by ABM, Computing, Software and Telecomm had the biggest decline in revenue (down 17.71%). Ad revenue gainers included Resources, Environment, Utilities (up 9.37%), Science, Research & Development (up 9.08%), and Architecture, Design, Lighting (up 9.07%)
Ascend Media folds three medical titles
Less than four months after it sold its 17-title Professional Services Division, Ascend Media closed three of its medical titles as of their December issues. The titles shuttered were: Family Practice Recertification (95,000 circ.), Internal Medicine World Report (110,000 circ.) and Physician's Money Digest (180,000 circ.). The titles were part of Ascend's Healthcare Group.