May 5, 2008 - Despite new ownership, The Wall Street Journal remains at the top BtoB Magazine's Media Power 50 list, which was released today. This is the ninth straight year the Journal has topped the listing of the best b-to-b advertising venues in the nation.
It's been five months since Rupert Murdoch's News Corp. officially acquired Dow Jones & Co., publisher of The Wall Street Journal and WSJ.com and Murdoch has wasted little time making significant changes.
Sarah Fay, CEO of advertising holding company Aegis North America, said the various changes shouldn't deter b-to-b media buyers.
"You still can't get by without reading the Journal if you're a serious player in the professional world," she said. "They're broadening the content but haven't moved away from having an authoritative voice."
Standing at second place this year is Google, which has been in the top 10 of the Media Power 50 for six years running and No. 2 since 2004. Google's new platforms and continuing domination of the U.S. search market have kept it a go-to choice for b-to-b marketers.
"When we're developing an integrated marketing plan, targeting Google within both the paid and organic search results is at the top of the list because it is the industry standard," said Jon Schaaf, VP-media at HSR Business to Business, Cincinnati. "The question is no longer 'Does Google fit into the strategy?' but rather 'Other than Google, what destinations are relevant?'"
Other media venues rounding out this year's top 10 list include:3. Forbes.com
4. New York Times
6. 'Closing Bell' (CNBC)
10. PGA Tour
A complete report on each of the top 10 venues and the complete Media Power 50 listing are available online.
BtoB, the magazine for marketing strategists, is the only publication dedicated to all disciplines of business-to-business marketing. In print and electronically, BtoB delivers the latest trends, best practice case studies, research, and analysis senior marketers need to develop a winning integrated marketing strategy.