Circulation: 304,038 ****
Traffic: 2.5 million UMV †††††
Ad revenue (print): $60.9 million †
Ad revenue (online): N/A
Ad rate (print): $50,935 for 1 page 4/C
Ad rate (online): N/A
Comment: Barron's reaches an affluent audience with its incisive editorial, such as Alan Abelson's entertaining “Up and Down Wall Street” column. The magazine posted a 6.8% gain in ad pages last year.