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Media Power 50: Broadcast

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‘Power Lunch’ (CNBC)
Phone: (201) 735-3000
URL: www.cnbc.com
Audience: 436,000 daily+
Ad revenue: N/A
Ad rate: N/A
Comment: The daytime anchor to CNBC’s programming, “Power Lunch” attracted an average of 436,000 viewers in the first quarter, a 24% increase from the year-earlier period.

CNN’s “The Situation Room With Wolf Blitzer”
Phone: (404) 878-2276
URL: www.cnn.com/CNN/Programs/situation.room
Audience: N/A
Ad revenue: N/A
Ad rate: N/A
Comment: This three-hour recap of the day’s news has the strong demographics that b-to-b advertisers want on cable TV.

ESPN “SportsCenter”
Phone: (212) 448-4850
URL: www.espn.com
Audience: 1 million
Ad revenue: N/A
Ad rate: N/A
Comment: The nightly sports news roundup draws the kind of upscale male audience that b-to-b advertisers are always looking for, and the spots they run during the show stand out from the beer and truck ads.
Fox News Channel’s “Fox News Sunday” with Chris Wallace
Phone: (212) 301-3000
URL: www.foxnews.com
Audience: 1.5 million viewers+
Ad revenue: N/A
Ad rate: N/A
Comment: “Fox News Sunday” is making strides on the increasingly level playing field of Sunday morning news and commentary programs.
“Meet the Press”
Phone: TK
URL: www.msnbc.msn.com
Audience: 4 million viewers
Ad revenue: N/A
Ad rate: N/A
Comment: The late Tim Russert made his reputation as the host of this iconic show, and even without him as a draw, “Meet the Press” remains the top D.C. insider Sunday morning program, as big ad schedules from Boeing and other b-to-b marketers attest.
NCAA Basketball
Phone: TK
URL: www.ncaa.com
Audience: N/A
Ad revenue: N/A
Ad rate: N/A
Comment: The NCCA basketball tournament amounts to a gigantic work stoppage, especially on the first two days of the event when 32 games are played. B-to-b advertisers know there are plenty of business-oriented eyeballs to be had with this event, both on TV and online.
NFL
Phone: (212) 450-2549
URL: www.nfl.com
Audience: Average of 14.6 million viewers for each game during the regular season, including networks, ESPN and the NFL Network+
Ad revenue: N/A
Ad rate: N/A
Comment: No longer a media vehicle just for marketers of beer and other consumer products, the NFL is attracting a growing number of b-to-b advertisers interested in targeting a mass audience. Sponsors include IBM, Sprint and Visa USA.
PGA Tour
Phone: (904) 285-3700
URL: www.pgatour.com
Audience: N/A
Ad revenue: N/A
Ad rate: N/A
Comment: Sometimes clichés are true. Businesspeople play golf and they watch golf on TV, too. That’s why AT&T and IBM were two key sponsors of The Masters—and those advertisers are especially pleased that Tiger Woods is back from his knee injury.
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