Financial Times Phone: 212-641-6550 URL: www.ft.com Circulation: 142,756 Ad revenue: $87 million (U.S. edition) Ad rate: $40,000 for 1 page 4/C (U.S. edition) Comments: The salmon-colored newspaper's global circulation allows b-to-b marketers to reach a worldwide audience with their advertising messages.
Investors Business Daily Phone: 800-882-8929 URL: www.investors.com Circulation: 264,699 paid Ad revenue: N/A Ad rate: $29,994 for 1-page 4/C Comments: The newspaper guarantees a 30% lower cost-per-lead to marketers that run the same size ad and schedule in The Wall Street Journal or The New York Times.
The New York Times Phone: 212-556-1234 URL: www.nytimes.com Circulation: 1.1 million daily; 1.7 million Sunday Ad revenue: 2002 $1.1 billion Ad rate: $150,696 for 1-page, b&w (from 2003 weekday open business rate per inch $1,196) Comments: (See profile)
The Wall Street Journal Phone: 212-597-5680 URL: www.wsj.com Circulation: 1.9 million Ad revenue: $971.3 million (including affiliate revenue) Ad rate: $215,584 for 1-page 4/C Comments: (See profile)
GENERAL BUSINESS PUBLICATIONS
BusinessWeek Phone: 212-512-4611 URL: www.businessweek.com Circulation: 987,369 (North America) Ad revenue: $351.6 million Ad rate: $99,540 for 1-page 4/C Comments: (See profile)
The Economist Phone: 212-541-0500 URL: www.economist.com Circulation: 408,290 (North America) Ad revenue: $58.6 million Ad rate:$31,400 for 1-page 4/C Comments: The Economist's circulation in North America has risen by 81% over the past decade.
Forbes Phone: 212-620-2496 URL: www.forbes.com Circulation: 925,994 Ad revenue:$281 million Ad rate:$93,895 for 1-page 4/C Comments: Even though it generated less ad revenue in 2002 than its two main competitors, Forbes remains a powerful and influential magazine among top executives.
Fortune Phone: 212-522-5082 URL: www.fortune.com Circulation: 867,781 Ad revenue:$293.7 million Ad Rate: $81,300 1-page 4/C Comments: (See profile)
American Banker Phone: 212-803-8686 URL: www.americanbanker.com Circulation: 13,000 Ad revenue: $28.1 million Ad rate: $15,480 for 1- page 4/C Comments: Founded in 1835, American Banker, which covers the financial services industry from banks to insurance companies and everything in between, is that rarest of trade publications-a daily.
Architectural Record Phone: 212-904-6791 URL: www.archrecord.construction.com Circulation: 109,856 paid Ad revenue: $25.6 million Ad rate: $14,440 for 1-page 4/C Comments: The official magazine of the American Institute of Architects, Architectural Record boosted its revenue by nearly 10% in 2002, according to Competitive Media Reporting.
Aviation Week & Space Technology Phone: 202-383-2318 URL: www.aviationnow.com Circulation: 105,654 Ad revenue: $23.1 million Ad rate: $17,415 for 1-page 4/C Comments: (See profile)
Billboard Phone: 646-654-4695 URL: www.billboard.com Circulation: 30,000 Ad revenue: $49.6 million Ad rate: $13,410 for 1- page 4/C Comments: The music industry bible, Billboard is a magazine in which the ads are watched as closely as the editorial.
CFO Phone: 212-459-3004 URL: www.cfo.com Circulation: 450,000 Ad revenue: $35.9 million Ad rate: $67,929 for 1-page 4/C Comments: CFOs are in the sweet spot, as more expenditures need to be approved by these executives in a recession. CFO is how marketers reach arguably the most important person in the enterprise.
Furniture Today Phone: 336-605-1033 URL: www.furnituretoday.com Circulation: 20,343 Ad revenue: $34.2 million Ad rate: $12,440 for 1-page 4/C Comments: About three quarters of Furniture Today's circulation consists of paid subscribers, according to its BPA audit. The weekly newspaper says it controls 66% of the b-to-b advertising in the furniture industry.
Machine Design Phone: 216-931-9711 URL: www.machinedesign.com Circulation: 180,000 Ad revenue: $28.7 million Ad rate: $9,800 for 1-page 4/C Comments: A classic trade publication, Machine Design is geared expressly for the engineering community. It's written by engineers for engineers.
Meetings & Conventions Phone: 201-902-1696 URL: www.meetings-conventions.com Circulation:70,000 Ad revenue: $56.6 million Ad rate: $24,100 for 1-page 4/C Comments: The business travel industry is suffering, but Meetings & Conventions remains a key advertising vehicle in the field.
Nation's Restaurant News Phone: 212-756-5000 URL: www.nrn.com Circulation: 83,478 Ad revenue: $40.3 million Ad rate:$15,730 for 1-page 4/C Comments: The most powerful trade publications have either weekly frequency or a paid circulation. Nation's Restaurant News, which covers the foodservice industry, has both.
Travel Agent Phone: 212-951-6600 URL: www.travelagentmag.com Circulation: 46,005 Ad revenue: $15.3 million Ad rate: $26,195 for 1-page 4/C Comments: Despite the travel industry's woes, Travel Agent remains a leading magazine. It has bolstered its revenues with supplements focusing on the business traveler.
Women's Wear Daily Phone: 212-630-3620 URL: www.wwd.com Circulation: 48,349 Ad revenue: $41.3 million Ad rate:$23,279 for 1-page 4/C Comments: This 90-year-old publication is considered the paper of record for the fashion, retail and beauty industries.
Baseline Phone: 212-503-4850 URL: www.baselinemag.com Circulation: 125,000 Ad revenue: N/A Ad rate: $23,500 for 1-page 4/C Comments: Featuring experienced tech reporters, Baseline closely analyzes and measures best practices for an information technology audience.
Bio-IT World Phone: 508-628-4806 URL: www.bio-itworld.com Circulation: 25,000 Ad revenue: $2.95 million Ad rate: $8,670 for 1-page 4/C Comments: The BtoB Media Power 50's start-up of the year, it covers the nexus of information technology and the growing field of life sciences and genetic research.
CIO Phone: 508-935-4796 URL: www.cio.com Circulation: 140,000 Ad revenue: $35.6 million Ad rate: $19,890 for 1-page B/W Comments: The magazine, which won the 2003 Grand Neal Award, reaches CIOs and top business executives with the "hows" and "whys" behind the news in information technology.
InformationWeek Phone: 516-562-7911 URL: www.informationweek.com Circulation: 440,000 Ad revenue: $108.1 million Ad rate: $47,815 for 1-page 4/C Comments: (See profile)
PC Magazine Phone: 212-503-5252 URL: www.pcmag.com Circulation: 1.2 million Ad revenue: $165.6 million Ad rate:$82,010 for 1-page 4/C Comments: PC Magazine's revenue may have dropped 11% in 2002, but it's still "beachfront property," said Ziff Davis Media Inc. COO Bart Catalane.
VAR Business Phone: 516-562-7139 URL: www.varbusiness.com Circulation: 107, 500 Ad revenue: $31.6 million Ad rate: $24,800 for 1-page 4/C Comments: In the first quarter of this year, VAR Business, which serves value-added resellers in the computer industry, was already up 17.6% in ad pages from a year earlier.
Agriculture.com Phone: 800-678-2869 URL: www.agriculture.com Traffic: 222,000 unique monthly visitors Ad revenue: N/A Ad rate:$50-$80 CPM Comments: Successful Farming's Web site, agriculture.com has been a pioneer in developing niche content for its users. It won a Neal Award this year.
CNET Networks Phone: 415-344-2571 URL: www.cnet.com Traffic: 60 million unique monthly visitors Ad revenue: $222 million Ad rate: $15-$210 CPM Comments: CNET is a continual leader in innovative Web advertising approaches.
CNN.com Phone: 212-596-6507 URL: www.cnn.com Traffic: 13.4 million unique monthly visitors Ad revenue: $39.4 million in 2002 Ad rate: $5-$60 CPM Comments: Big brand names are beginning to dominate Web traffic, and CNN.com, with its respected news brand, is the second-ranked news site in terms of unique visitors, according to comScore MediaMetrix.
Computerworld.com Phone: 508-271-8013 URL: www.computerworld.com Traffic: 901,412 unique monthly visitors Ad revenue: $5.4 million Ad rate: $36-$100 CPM Comments: After reorganizing its Web site into silos focusing on niche tech topics, Computerworld's online properties posted 30% revenue growth in 2002.
Construction.com Phone: 312-233-7499 URL: www.construction.com Traffic: 518,068 monthly user sessions Ad revenue: N/A Ad rate: $6-$100 CPM Comments: This mega-site is a construction industry destination that includes the Web sites for key McGraw-Hill properties, including F.W. Dodge and Sweets as well as Architectural Record and Engineering News-Record.
ebuild.com Phone: 202-729-3629 URL: www.ebuild.com Traffic: 208,431 unique monthly visitors Ad revenue: $2.1 million Ad rate: $20-$100 CPM Comments: This ambitious product guide from Hanley-Wood, which includes such regular advertisers as Whirlpool, caters to residential builders when they're ready to buy.
Forbes.com Phone: 212-366-8900 URL: www.forbes.com Traffic: 4.8 million unique monthly visitors Ad revenue: $16.3 million Ad rate: From $29 CPM Comments: Forbes.com garnered headlines with a money-back offer, guaranteeing that a minimum of $100,000 spent over 60 days on the Web site would boost a company's brand metrics.
TechTarget's Searchstorage.com Phone: 781-657-1364 URL: www.searchstorage.com Traffic: 110,000 unique monthly visitors Ad revenue: N/A Ad rate: Average $100 CPM Comments: The flagship of TechTarget, which grew revenues at a 54% clip in 2002, searchstorage.com is designed to generate leads. The site has a companion print magazine and conferences.
TechWeb Phone: 212-321-7555 URL: www.techweb.com Traffic: 387,700 unique monthly visitors Ad revenue: $1.2 million Ad rate: $65 CPM Comments: The TechWeb network includes the Web sites for strong CMP brand names such as InformationWeek. It's also organized under niche headings such as software and financial technology.
TelephonyOnline.com Phone: 312-840-8408 URL: www.telephonyonline.com Audience: 110,000 unique monthly visitors Ad revenue: N/A Ad rate:$500 and up for sponsorships Comments: Even in the hard-hit telecommunications sector, Telephony's Web site was able to expand its sponsored e-mail newsletter offerings to nine.
All Things Considered Phone: 202-513.2070 URL: www.npr.org/programs/atc Audience: 21 million weekly listeners Annual corporate sponsorship revenue: $25 million-$30 million Sponsorship rate: $2,500-$6,000 per 10-second sponsorship announcement Comments: Afternoon drive-time is one of the few times of the day when top business executives are a captive audience, and they can be reached through discreet National Public Radio "All Things Considered" sponsorships.
Bloomberg Radio Phone: 212-318-2090 URL: www.bloomberg.com/radio Audience: N/A Ad revenue: N/A Ad rate: $750 for 60-second spot on flagship station WBBR in New York Comments: Through its 748 U.S. affiliates, Bloomberg Radio reaches a professional, affluent audience.
11 p.m. ESPN Sports Center Phone: 212-456-1906 URL: http://espn.go.com/thisissportscenter Audience: 658,000 Ad revenue: Estimated $58 million Ad rate: Estimated $25,000 per 30-second spot Comments: It's the last chance of the day to reach sports-crazed business executives.
Squawk Box Phone: 212-664-3100 URL: www.cnbcmarketplace.com Audience: 197,000 households Ad revenue: $65.5 million Ad rate: $1,400 for 30-second spot Comments: Fifty-four percent of viewers of CNBC's "SquawkBox" hold top management positions, according to Mendelsohn Media Research.
Lou Dobbs Moneyline Phone: 212-852-6900 URL: www.cnn.com/CNN/programs/moneyline Audience: 716,000 viewers Ad revenue: $47.2 million Ad rate: N/A Comments: (See profile)
Meet the Press Phone: 212-664-4444 URL: www.msnbc.com/news/MEETPRESS_Front.asp Audience: 5.6 million Ad revenue: $55.5 million Ad rate: $65,000 for 30-second spot Comments: Host Tim Russert and his influential guests give decision-makers in the private and public sectors a reason to get out of bed on Sunday morning. General Electric Co., Boeing and Archer Daniels Midland are key advertisers.
Monday Night Football Phone: 212-456-6574 URL: http://sports.espn.go.com/nfl/mnf/index Audience: 13.1 million Ad revenue: $415 million Ad rate: Estimated $265,000 for 30-second spot Comments: B-to-b companies have spent heavily on "Monday Night Football" to reach an upscale, business-oriented audience.
NCAA Final Four Tournament Phone: 212-975-4321 URL: www.cbs.com Audience: 38.4 million viewers for championship game Ad revenue: Estimated $300 million Ad rate: $936,575 for 30-second spot Comments: For the entire tournament, CBS attracted 122.1 million viewers, which in turn drew b-to-b advertisers such as Cingular Wireless.
The O'Reilly Factor Phone: 212-301-5402 URL: www.foxnews.com Audience: 3.2 million viewers nightly (April 2003) Ad rate:$8,000-$15,000 per :30 spot Comments: (See profile)
The Wall Street Journal Radio Network Phone: 212-597-6072 URL: www.wsjradio.com Audience: 10.9 million weekly listeners Ad revenue: N/A Ad rate: $2,500 for a 30-second spot in prime rotation Comments: Advertisers on this network, which is concentrated in major markets such as New York, Chicago and San Francisco, include American Express Small Business, WebEx and the U.S. Postal Service.
Captivate Network Phone: 888-383-3737 URL:www.captivatenetwork.com Circulation: 26 million monthly impressions Ad revenue:N/A Ad rate:$42,600 per week Comments: Talk about a captive audience. Now elevator riders have something else to look at beside their shoes.
NASCAR Phone: 386-253-0611 URL:www.nascar.com Audience: 6 million spectators Ad revenue:$2.4 billion in annual broadcast rights Sponsorship fee: $7 million-$15 million to back a Winston Cup team Comments: B-to-b marketers sponsoring Winston Cup racing teams include United Parcel Service of America, DuPont, Square-D and Grainger.
O'Hare International Airport Phone: 312-475-3500 URL:www.clearchannelairports.com Reach: 16.8 million monthly impressions Ad revenue:N/A Ad rate:$2,000 to $100,000+ Comments: Of the 72.1 million passengers who passed through O'Hare in 2002, 55% were business travelers and 19% were traveling for both business and pleasure.