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Media Power 50 List

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NEWSPAPERS

Financial Times Phone: 212-641-6550 URL: www.ft.com Circulation: 142,756 Ad revenue: $87 million (U.S. edition) Ad rate: $40,000 for 1 page 4/C (U.S. edition) Comments: The salmon-colored newspaper's global circulation allows b-to-b marketers to reach a worldwide audience with their advertising messages.

Investors Business Daily Phone: 800-882-8929 URL: www.investors.com Circulation: 264,699 paid Ad revenue: N/A Ad rate: $29,994 for 1-page 4/C Comments: The newspaper guarantees a 30% lower cost-per-lead to marketers that run the same size ad and schedule in The Wall Street Journal or The New York Times.

The New York Times Phone: 212-556-1234 URL: www.nytimes.com Circulation: 1.1 million daily; 1.7 million Sunday Ad revenue: 2002 $1.1 billion Ad rate: $150,696 for 1-page, b&w (from 2003 weekday open business rate per inch $1,196) Comments: (See profile)

The Wall Street Journal Phone: 212-597-5680 URL: www.wsj.com Circulation: 1.9 million Ad revenue: $971.3 million (including affiliate revenue) Ad rate: $215,584 for 1-page 4/C Comments: (See profile)

GENERAL BUSINESS PUBLICATIONS

BusinessWeek Phone: 212-512-4611 URL: www.businessweek.com Circulation: 987,369 (North America) Ad revenue: $351.6 million Ad rate: $99,540 for 1-page 4/C Comments: (See profile)

The Economist Phone: 212-541-0500 URL: www.economist.com Circulation: 408,290 (North America) Ad revenue: $58.6 million Ad rate:$31,400 for 1-page 4/C Comments: The Economist's circulation in North America has risen by 81% over the past decade.

Forbes Phone: 212-620-2496 URL: www.forbes.com Circulation: 925,994 Ad revenue:$281 million Ad rate:$93,895 for 1-page 4/C Comments: Even though it generated less ad revenue in 2002 than its two main competitors, Forbes remains a powerful and influential magazine among top executives.

Fortune Phone: 212-522-5082 URL: www.fortune.com Circulation: 867,781 Ad revenue:$293.7 million Ad Rate: $81,300 1-page 4/C Comments: (See profile)

TRADE PUBLICATIONS

American Banker Phone: 212-803-8686 URL: www.americanbanker.com Circulation: 13,000 Ad revenue: $28.1 million Ad rate: $15,480 for 1- page 4/C Comments: Founded in 1835, American Banker, which covers the financial services industry from banks to insurance companies and everything in between, is that rarest of trade publications-a daily.

Architectural Record Phone: 212-904-6791 URL: www.archrecord.construction.com Circulation: 109,856 paid Ad revenue: $25.6 million Ad rate: $14,440 for 1-page 4/C Comments: The official magazine of the American Institute of Architects, Architectural Record boosted its revenue by nearly 10% in 2002, according to Competitive Media Reporting.

Aviation Week & Space Technology Phone: 202-383-2318 URL: www.aviationnow.com Circulation: 105,654 Ad revenue: $23.1 million Ad rate: $17,415 for 1-page 4/C Comments: (See profile)

Billboard Phone: 646-654-4695 URL: www.billboard.com Circulation: 30,000 Ad revenue: $49.6 million Ad rate: $13,410 for 1- page 4/C Comments: The music industry bible, Billboard is a magazine in which the ads are watched as closely as the editorial.

CFO Phone: 212-459-3004 URL: www.cfo.com Circulation: 450,000 Ad revenue: $35.9 million Ad rate: $67,929 for 1-page 4/C Comments: CFOs are in the sweet spot, as more expenditures need to be approved by these executives in a recession. CFO is how marketers reach arguably the most important person in the enterprise.

Furniture Today Phone: 336-605-1033 URL: www.furnituretoday.com Circulation: 20,343 Ad revenue: $34.2 million Ad rate: $12,440 for 1-page 4/C Comments: About three quarters of Furniture Today's circulation consists of paid subscribers, according to its BPA audit. The weekly newspaper says it controls 66% of the b-to-b advertising in the furniture industry.

Machine Design Phone: 216-931-9711 URL: www.machinedesign.com Circulation: 180,000 Ad revenue: $28.7 million Ad rate: $9,800 for 1-page 4/C Comments: A classic trade publication, Machine Design is geared expressly for the engineering community. It's written by engineers for engineers.

Meetings & Conventions Phone: 201-902-1696 URL: www.meetings-conventions.com Circulation:70,000 Ad revenue: $56.6 million Ad rate: $24,100 for 1-page 4/C Comments: The business travel industry is suffering, but Meetings & Conventions remains a key advertising vehicle in the field.

Nation's Restaurant News Phone: 212-756-5000 URL: www.nrn.com Circulation: 83,478 Ad revenue: $40.3 million Ad rate:$15,730 for 1-page 4/C Comments: The most powerful trade publications have either weekly frequency or a paid circulation. Nation's Restaurant News, which covers the foodservice industry, has both.

Travel Agent Phone: 212-951-6600 URL: www.travelagentmag.com Circulation: 46,005 Ad revenue: $15.3 million Ad rate: $26,195 for 1-page 4/C Comments: Despite the travel industry's woes, Travel Agent remains a leading magazine. It has bolstered its revenues with supplements focusing on the business traveler.

Women's Wear Daily Phone: 212-630-3620 URL: www.wwd.com Circulation: 48,349 Ad revenue: $41.3 million Ad rate:$23,279 for 1-page 4/C Comments: This 90-year-old publication is considered the paper of record for the fashion, retail and beauty industries.

IT MAGAZINES

Baseline Phone: 212-503-4850 URL: www.baselinemag.com Circulation: 125,000 Ad revenue: N/A Ad rate: $23,500 for 1-page 4/C Comments: Featuring experienced tech reporters, Baseline closely analyzes and measures best practices for an information technology audience.

Bio-IT World Phone: 508-628-4806 URL: www.bio-itworld.com Circulation: 25,000 Ad revenue: $2.95 million Ad rate: $8,670 for 1-page 4/C Comments: The BtoB Media Power 50's start-up of the year, it covers the nexus of information technology and the growing field of life sciences and genetic research.

CIO Phone: 508-935-4796 URL: www.cio.com Circulation: 140,000 Ad revenue: $35.6 million Ad rate: $19,890 for 1-page B/W Comments: The magazine, which won the 2003 Grand Neal Award, reaches CIOs and top business executives with the "hows" and "whys" behind the news in information technology.

InformationWeek Phone: 516-562-7911 URL: www.informationweek.com Circulation: 440,000 Ad revenue: $108.1 million Ad rate: $47,815 for 1-page 4/C Comments: (See profile)

PC Magazine Phone: 212-503-5252 URL: www.pcmag.com Circulation: 1.2 million Ad revenue: $165.6 million Ad rate:$82,010 for 1-page 4/C Comments: PC Magazine's revenue may have dropped 11% in 2002, but it's still "beachfront property," said Ziff Davis Media Inc. COO Bart Catalane.

VAR Business Phone: 516-562-7139 URL: www.varbusiness.com Circulation: 107, 500 Ad revenue: $31.6 million Ad rate: $24,800 for 1-page 4/C Comments: In the first quarter of this year, VAR Business, which serves value-added resellers in the computer industry, was already up 17.6% in ad pages from a year earlier.

INTERNET

Agriculture.com Phone: 800-678-2869 URL: www.agriculture.com Traffic: 222,000 unique monthly visitors Ad revenue: N/A Ad rate:$50-$80 CPM Comments: Successful Farming's Web site, agriculture.com has been a pioneer in developing niche content for its users. It won a Neal Award this year.

CNET Networks Phone: 415-344-2571 URL: www.cnet.com Traffic: 60 million unique monthly visitors Ad revenue: $222 million Ad rate: $15-$210 CPM Comments: CNET is a continual leader in innovative Web advertising approaches.

CNN.com Phone: 212-596-6507 URL: www.cnn.com Traffic: 13.4 million unique monthly visitors Ad revenue: $39.4 million in 2002 Ad rate: $5-$60 CPM Comments: Big brand names are beginning to dominate Web traffic, and CNN.com, with its respected news brand, is the second-ranked news site in terms of unique visitors, according to comScore MediaMetrix.

Computerworld.com Phone: 508-271-8013 URL: www.computerworld.com Traffic: 901,412 unique monthly visitors Ad revenue: $5.4 million Ad rate: $36-$100 CPM Comments: After reorganizing its Web site into silos focusing on niche tech topics, Computerworld's online properties posted 30% revenue growth in 2002.

Construction.com Phone: 312-233-7499 URL: www.construction.com Traffic: 518,068 monthly user sessions Ad revenue: N/A Ad rate: $6-$100 CPM Comments: This mega-site is a construction industry destination that includes the Web sites for key McGraw-Hill properties, including F.W. Dodge and Sweets as well as Architectural Record and Engineering News-Record.

ebuild.com Phone: 202-729-3629 URL: www.ebuild.com Traffic: 208,431 unique monthly visitors Ad revenue: $2.1 million Ad rate: $20-$100 CPM Comments: This ambitious product guide from Hanley-Wood, which includes such regular advertisers as Whirlpool, caters to residential builders when they're ready to buy.

Forbes.com Phone: 212-366-8900 URL: www.forbes.com Traffic: 4.8 million unique monthly visitors Ad revenue: $16.3 million Ad rate: From $29 CPM Comments: Forbes.com garnered headlines with a money-back offer, guaranteeing that a minimum of $100,000 spent over 60 days on the Web site would boost a company's brand metrics.

TechTarget's Searchstorage.com Phone: 781-657-1364 URL: www.searchstorage.com Traffic: 110,000 unique monthly visitors Ad revenue: N/A Ad rate: Average $100 CPM Comments: The flagship of TechTarget, which grew revenues at a 54% clip in 2002, searchstorage.com is designed to generate leads. The site has a companion print magazine and conferences.

TechWeb Phone: 212-321-7555 URL: www.techweb.com Traffic: 387,700 unique monthly visitors Ad revenue: $1.2 million Ad rate: $65 CPM Comments: The TechWeb network includes the Web sites for strong CMP brand names such as InformationWeek. It's also organized under niche headings such as software and financial technology.

TelephonyOnline.com Phone: 312-840-8408 URL: www.telephonyonline.com Audience: 110,000 unique monthly visitors Ad revenue: N/A Ad rate:$500 and up for sponsorships Comments: Even in the hard-hit telecommunications sector, Telephony's Web site was able to expand its sponsored e-mail newsletter offerings to nine.

BROADCAST

All Things Considered Phone: 202-513.2070 URL: www.npr.org/programs/atc Audience: 21 million weekly listeners Annual corporate sponsorship revenue: $25 million-$30 million Sponsorship rate: $2,500-$6,000 per 10-second sponsorship announcement Comments: Afternoon drive-time is one of the few times of the day when top business executives are a captive audience, and they can be reached through discreet National Public Radio "All Things Considered" sponsorships.

Bloomberg Radio Phone: 212-318-2090 URL: www.bloomberg.com/radio Audience: N/A Ad revenue: N/A Ad rate: $750 for 60-second spot on flagship station WBBR in New York Comments: Through its 748 U.S. affiliates, Bloomberg Radio reaches a professional, affluent audience.

11 p.m. ESPN Sports Center Phone: 212-456-1906 URL: http://espn.go.com/thisissportscenter Audience: 658,000 Ad revenue: Estimated $58 million Ad rate: Estimated $25,000 per 30-second spot Comments: It's the last chance of the day to reach sports-crazed business executives.

Squawk Box Phone: 212-664-3100 URL: www.cnbcmarketplace.com Audience: 197,000 households Ad revenue: $65.5 million Ad rate: $1,400 for 30-second spot Comments: Fifty-four percent of viewers of CNBC's "SquawkBox" hold top management positions, according to Mendelsohn Media Research.

Lou Dobbs Moneyline Phone: 212-852-6900 URL: www.cnn.com/CNN/programs/moneyline Audience: 716,000 viewers Ad revenue: $47.2 million Ad rate: N/A Comments: (See profile)

Meet the Press Phone: 212-664-4444 URL: www.msnbc.com/news/MEETPRESS_Front.asp Audience: 5.6 million Ad revenue: $55.5 million Ad rate: $65,000 for 30-second spot Comments: Host Tim Russert and his influential guests give decision-makers in the private and public sectors a reason to get out of bed on Sunday morning. General Electric Co., Boeing and Archer Daniels Midland are key advertisers.

Monday Night Football Phone: 212-456-6574 URL: http://sports.espn.go.com/nfl/mnf/index Audience: 13.1 million Ad revenue: $415 million Ad rate: Estimated $265,000 for 30-second spot Comments: B-to-b companies have spent heavily on "Monday Night Football" to reach an upscale, business-oriented audience.

NCAA Final Four Tournament Phone: 212-975-4321 URL: www.cbs.com Audience: 38.4 million viewers for championship game Ad revenue: Estimated $300 million Ad rate: $936,575 for 30-second spot Comments: For the entire tournament, CBS attracted 122.1 million viewers, which in turn drew b-to-b advertisers such as Cingular Wireless.

The O'Reilly Factor Phone: 212-301-5402 URL: www.foxnews.com Audience: 3.2 million viewers nightly (April 2003) Ad rate:$8,000-$15,000 per :30 spot Comments: (See profile)

The Wall Street Journal Radio Network Phone: 212-597-6072 URL: www.wsjradio.com Audience: 10.9 million weekly listeners Ad revenue: N/A Ad rate: $2,500 for a 30-second spot in prime rotation Comments: Advertisers on this network, which is concentrated in major markets such as New York, Chicago and San Francisco, include American Express Small Business, WebEx and the U.S. Postal Service.

OUT-OF-OFFICE

Captivate Network Phone: 888-383-3737 URL:www.captivatenetwork.com Circulation: 26 million monthly impressions Ad revenue:N/A Ad rate:$42,600 per week Comments: Talk about a captive audience. Now elevator riders have something else to look at beside their shoes.

NASCAR Phone: 386-253-0611 URL:www.nascar.com Audience: 6 million spectators Ad revenue:$2.4 billion in annual broadcast rights Sponsorship fee: $7 million-$15 million to back a Winston Cup team Comments: B-to-b marketers sponsoring Winston Cup racing teams include United Parcel Service of America, DuPont, Square-D and Grainger.

O'Hare International Airport Phone: 312-475-3500 URL:www.clearchannelairports.com Reach: 16.8 million monthly impressions Ad revenue:N/A Ad rate:$2,000 to $100,000+ Comments: Of the 72.1 million passengers who passed through O'Hare in 2002, 55% were business travelers and 19% were traveling for both business and pleasure.

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