BtoB

Media Power 50: PGA Tour

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Phone: (904) 285-3700
URL: www.pgatour.com
Audience: 175 million viewers over the course of one year †††
Ad revenue: N/A
Ad rate: N/A
Comment: CBS’ broadcast of the Masters is indicative of the PGA Tour’s power for b-to-b marketers. The broadcast has just three advertisers, each a b-to-b giant: AT&T, ExxonMobil and IBM.
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