Circulation: 56,562 (print and digital combined) ****
Traffic: 778,600 UMV †††††
Ad revenue (print): $26.3 million^^^^^^
Ad revenue (online): N/A
Ad rate (print): $35,175 for 1 page 4/C
Ad rate (online): N/A
Comment: Consistently among the most powerful brands in b-to-b media, this bible of the fashion industry is more than 100 years old. Female readers outnumber male readers by almost three-to-one—a rarity in the trade press.