Circulation: 1.59 million (weekdays); more than 2 million (Sundays) ****
Traffic: 44.9 million UMV ++++
Ad revenue (print): N/A
Ad revenue (online): N/A
Ad rate (print): Varies by category
Ad rate (online): Varies by category/placement
Comment: The New York Times has proved that its value extends beyond the printed page and on to the Web, where its paid readership—thanks to the implementation of the metered model—has contributed to a 73% surge in paid subscribers.