Circulation: 706,774 ****
Traffic: 4.6 million UMV †††††
Ad revenue (print): $52.2 million ††††††
Ad revenue (online): N/A
Ad rate (print): $81,150 for 1 page 4/C
Ad rate (online): $100-$300 CPM
Comment: A prime vehicle for reaching the small-business owner and entrepreneur, Inc. won a National Magazine Award for general excellence in the special interest category.