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Media relying on organic growth

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New York—Eighty-two percent of media industry executives who participated in a recent survey said organic growth would be their company's primary growth driver in the next 12 to 24 months. The first annual “Media Growth Survey” was conducted by Jordan, Edmiston Group and Econsultancy.

Other key growth drivers cited by respondents were launching new products/services (76%); expansion of market share within existing markets (70%); expansion into new geographic markets (41%); entering new vertical markets (36%); and making an acquisition (35%).

Acquisition as a growth strategy was much more common among larger companies, according to the survey. Eighty-one percent of executives from companies with more than $250 million in annual revenue expected to make an acquisition in the next 12 to 24 months.

The survey was conducted online in the fourth quarter of last year. More than 500 executives responded, 85% of whom were C-level executives.

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