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BtoB

Media tablet shipments to reach 7.6 million this year

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Framingham, Mass.—Worldwide shipments of media tablets, such as the iPad, will increase from 7.6 million this year to 46 million in 2014, International Data Corp. predicted Thursday.

IDC pegs the compound annual growth rate of tablet shipments during that period at 57.4%. It expects tablets to remain a fraction of portable PC shipments, which the company predicts will total 398 million in 2014.

The shipment projections are contained in the IDC report “Worldwide and U.S. Media Tablet 2010-2014 Forecast.”

“IDC expects consumer demand for media tablets to be strongly driven by the number and variety of compatible third-party apps for content and services,” Susan Kevorkian, IDC’s program director-digital marketplace: mobile media & entertainment. “The availability of apps unique to media tablets and that differentiate the experience of using one compared with a PC or smartphone will be crucial for driving consumer demand.”

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