IDC pegs the compound annual growth rate of tablet shipments during that period at 57.4%. It expects tablets to remain a fraction of portable PC shipments, which the company predicts will total 398 million in 2014.
The shipment projections are contained in the IDC report “Worldwide and U.S. Media Tablet 2010-2014 Forecast.”
“IDC expects consumer demand for media tablets to be strongly driven by the number and variety of compatible third-party apps for content and services,” Susan Kevorkian, IDC’s program director-digital marketplace: mobile media & entertainment. “The availability of apps unique to media tablets and that differentiate the experience of using one compared with a PC or smartphone will be crucial for driving consumer demand.”