BtoB introduces per-inquiry print ad network

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Winsted, Conn.—, a print advertising online marketplace, has partnered with Barrington Media Group to form a per-inquiry print advertising network.

The service was formed to address the loss of advertisers’ print budgets to online advertising by offering a per-inquiry pricing model. With the service, advertisers pay only for ads that readers respond to, monitored by unique toll-free numbers that are assigned to each ad.

More information is available at

—Kate Maddox

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