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BtoB

MediaBrains enhances Industry Directories

Published on .

Naples, Fla.—MediaBrains, an online advertising directory for b-to-b marketers, has introduced new Industry Directory tools designed to enable advertisers to increase targeted leads and raise the exposure of their brands. The enhancements include new graphical ad space; improvements to the featured listings to make it easier for buyers to request information; Ad Wizard, which enables advertisers to change their listings on the fly; and Web 2.0 technology to give users the ability to interact with advertisers. The new directory also features an online Advertising Center to let marketers track leads and measure their listings. —Matthew Schwartz
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