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BtoB

MediaBrains forms strategic partnership with Bobit Business Media

Published on .

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Naples, Fla.—MediaBrains, which places b-to-b advertisements on vertically focused Web sites, has formed a partnership with Bobit Business Media to build and manage online industry directories for 14 of the publisher’s magazines.

The Bobit publications involved in the venture include Automotive Fleet, Auto Rental News, Fleet Channel, Mobile Electronics and School Bus Fleet

Industry directories appear on the publications’ Web sites and provide opportunities for advertisers to purchase Featured Listings, prominent ads that appear at the beginning of the directory before the alphabetical listing.

—Matthew Schwartz

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