MediaBrains, Readex launch new product

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Naples, Fla.--MediaBrains Inc. and Readex Inc. announced a partnership to launch The Marketer’s Edge, a research service for magazine publishers to help generate advertising leads. MediaBrains provides lead generation, buyers’ guides and other services to the publishing industry, and Readex is a research firm specializing in the publishing industry. The new service will be targeted at more than 17,000 b-to-b and consumer publications in the U.S.
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