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BtoB

Mediabrands agency Wahlstrom names new CEO

Published on .

Norwalk, Conn.—Wahlstrom, a specialty marketing unit of Mediabrands, announced that Kathleen DeCaire-Aden has been appointed CEO. DeCaire-Aden was previously CEO of SMG Directory Marketing. She succeeds Peter Broadbent, who left the agency a year ago. Since then, the agency has been led by Wahlstrom President Geoff Kehoe, who has been promoted to president of Geomentum Ventures, another Mediabrands agency.
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