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BtoB

Mediaedge:cia announces new management team for overseas markets

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London—Mediaedge:cia, an advertising agency that is part of the WPP network, announced a new management team for Europe, the Middle East and Africa. Mark Austin will continue as chairman, Europe, the Middle East and Africa, with Melanie Varley promoted to CEO. Varney replaces Dominic Grainger, who was named managing director of WPP’s GroupM, Europe, the Middle East and Africa.
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