Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Mediaedge:cia unites direct, online and search media planning

Published on .

New York—Mediaedge:cia, a media agency and part of WPP Group’s GroupM, has formed a new unit called MEC Interaction.

The unit unites Wunderman Media, its direct response media planning and buying group; Digital Edge, its online media planning and buying group, and Outrider, its search marketing group. The agency said the Digital Edge brand name will no longer be used.

Rob Norman will head the unit as worldwide CEO. He was previously chairman, Mediaedge:cia U.K. and CEO of Outrider Worldwide.

—Carol Krol

Most Popular
In this article: