MediaLive launches new marketing programs

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San Francisco—Event producer MediaLive International launched the MediaLive Measurement Toolkit, a set of services designed to help companies select the right events for their particular products and services and measure the results of their event participation.

New measurement tools include official BPA audit research that measures on-site communication effectiveness, booth personnel performance, brand perception and post-event sales conversion.

MediaLive also announced the launch of MediaLive International Research, a business unit that delivers quantifiable research on the buying process for technology purchasers through its Active TechBuyer database.

MediaLive produces events including Comdex, NetWorld+Interop and Seybold Seminar & Consulting.

—Kate Maddox

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