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BtoB

MediaMath, PubliGroupe form joint venture in Europe

Published on .

New York—MediaMath, a digital media agency based in New York, and PubliGroupe, a marketing and media sales company based in Lausanne, Switzerland, have formed a joint venture partnership. Spree7, based in Berlin, will offer a digital media-buying platform to marketers and agencies in Austria, Germany and Switzerland. The media platform will let marketers target, optimize and analyze media programs across a number of media, including display ads, online video, social media and mobile.
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