|R.U. Well||Median Price||High||Low|
Company profile: R.U. Well is a maker of medical-testing equipment. Most of its sales are done by individual field reps. The company is looking to its Web site as a way to create a sort of community center for the doctors and hospitals that make up its customer base -- giving them a place to discuss R.U. Well's products, the products' uses and general issues relating to health care. At the start, the company doesn't see this as a revenue generator, rather an added value. Once the site gets going and people are using it, the company might start selling subscriptions.
Here's what the company will need: