A recent survey by media investment bank AdMedia Partners found that potential buyers far outnumber potential sellers in the business media mergers and acquisitions market. Forty-seven business media executives participated in the "M&A Snapshot Survey." In the magazine arena, 68% of respondents said they would be buyers in 2005; 22% said they would be inactive; and just 10% said they would be selling a magazine or magazines. The numbers were similar for events: 51% described themselves as buyers, 44% as on the sidelines and 5% as sellers.
`PC Magazine' to use dual audit system
Starting next year, Ziff Davis Media's PC Magazine will employ an audit from BPA Worldwide in addition to using the Audit Bureau of Circulations. The move to a dual audit and the reduction of the magazine's rate base to 700,000 from more than 1 million are part of a larger effort to focus on core technology influencers through the magazine, said Jason Young, Ziff Davis president-consumer tech and Internet group.
Smaller publishers form buying group
The Integrated Media Consortium, a voluntary buying cooperative for publishing companies, was unveiled last month. It is designed to provide financial benefits for small and midsize publishers through volume purchasing of products and services. Founding members include Allured Publishing, Douglas Publications, Dowden Health Media, Edgell Communications, Farm Journal Media and National Trade Publications.