Business publications enjoyed a strong year in 2004 in terms of ad page growth, according to Publishers Information Bureau figures. The data showed that consumer publications overall posted a 3.8% gain in ad pages in 2004 compared with 2003, and the majority of business magazines turned in even stronger performances. Business 2.0 posted the strongest performance in ad page growth with a 23.8% gain. Wired posted an ad page gain of 15.5% The big three business publications all posted ad page gains in 2004 compared with 2003, with Fortune up 11.5%, Forbes up 11.3% and BusinessWeek up 4.2%. Other business publications also increased their ad pages, with Inc. up 14.5%, Barron's up 8.4% and the Economist up 2.6%.
BPA revamps digital edition rules
BPA Worldwide's board of directors this month announced rule changes regarding digital versions of print business and consumer magazines and newspapers. The board ruled that "publishers have the option of reporting e-mail alerts that a digital version has been delivered to the subscriber's computer, actual downloads of the digital file by the subscriber or both." Those who report downloaded copies must do so throughout the report. This rule change provides greater visibility for downloaded information. A second rule change is that reporting nonqualified digital copies is "expressly disallowed."