Advertising revenue for business publications grew 1.01% through June compared with the same period in 2005, according to figures released by American Business Media's Business Information Network (BIN). The building, engineering, construction category led with an 8.03% increase in ad revenue followed by the automotive and resources, environment, utilities categories, each posting a 7.88% increase. Ad revenue decliners included agriculture, down 6.08%, and transportation and logistics, down 6.50%. Ad pages for June rose 0.68%. Revenue in June was up 0.03%. Strong ad categories in June included architecture, design, lighting and resources, environment, utilities, which posted increases of 16.01%, and 9.23%, respectively.
Deals for magazines, shows doubled in Q2
The number of deals for trade publications and trade shows doubled in the second quarter compared with the same period last year, according to Whitestone Communications' "Who's Buying Whom" report. According to Whitestone, there were 24 deals for trade shows and trade titles in the second quarter, up from 12 in the year-earlier period. However, the dollar value fell to $261 million, from $1.2 billion. In the second quarter of 2005, there were several large media transactions, including the sale of Hanley Wood for $650 million to an investment group led by JP Morgan Partners and the $200 million sale of Canon Communications to Apprise Media. The nearly $11 billion deal to acquire media giant VNU was not included in the most recent numbers because the company generates much of its revenue from marketing and media measurement information, Whitestone said.