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BtoB

MediaSpan partners with Eonstreams

Published on .

New York—MediaSpan announced that its online services unit has partnered with Eonstreams to provide streaming services for its network of more than 1,500 local radio properties.

Under the agreement, the companies plan to create additional revenue for their radio station partners by selling national audio streaming ads across their combined network of nearly 2,000 local media partners.

Eonstream’s ad insertion technology, called FastAim, will be marketed by MediaSpan as part of its AdSmart system.

It allows advertisers to target online audio, video and rich media ads by demographic, geographic, psychographic and format-specific profiles.

—Kate Maddox

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