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BtoB

Mercedes-Benz names Cargo agency of record for commercial vans

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Greenville, S.C.—Mercedes-Benz USA has selected Cargo as its agency of record for Daimler Vans USA, a subsidiary that manufactures Sprinter and Freightliner Sprinter commercial vans.

Cargo will be responsible for all aspects of brand marketing, including strategic planning, brand positioning, advertising, media planning and buying, interactive design and trade show marketing.

Billings were undisclosed.

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