Des Moines, Iowa—Magazine publishing company Meredith Corp. announced the acquisition of Genex, a Los-Angeles based interactive marketing agency, and New Media Strategies, an Arlington, Va.-based word-of-mouth marketing agency.
Financial terms of the deals were not disclosed.
“Adding Genex and New Media Strategies to our group further deepens our ability to help our clients build their brands with a wide variety of creative and effective marketing solutions,” said Meredith Publishing Group President Jack Griffin in a statement. “These capabilities now include interactive strategies, innovative Web site development, word-of-mouth and Web 2.0 marketing programs, online media and experiential events.”
Under the acquisition, Genex and New Media Strategies will operate as wholly owned subsidiaries of Meredith Integrated Marketing, Meredith’s b-to-b unit that provides custom printing and online communications for business clients.
Meredith publishes b-to-b magazines Successful Farming and Wood, as well as lifestyle magazines including Better Homes and Gardens, Family Circle and Ladies’ Home Journal.