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BtoB

Meredith acquires mobile marketing firm

Published on .

New York—Des Moines, Iowa-based Meredith Corp. has completed its acquisition of mobile marketing company the Hyperfactory. Meredith, publisher of Family Circle and Successful Farming, said the acquisition adds to Meredith Integrated Marketing, which offers custom marketing programs to advertisers.

The deal is the latest in a long line of acquisitions by Meredith that includes the purchase of interactive marketing services companies O'Grady Meyers and Genex; viral marketing company New Media Strategies; healthcare marketing communications company Big Communications; and database strategy and analytics company Directive Corp.

“Mobile is a critical part of the marketing portfolio, and its importance is growing at an incredibly rapid rate,” Meredith Integrated Marketing President Martin Reidy said in a statement.

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