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Meredith Integrated Marketing names Reidy president

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New York—Meredith Corp. announced that Martin Reidy has been named president of Meredith Integrated Marketing, a direct and digital marketing services business of the publishing company.

Reidy was previously president-CEO of Publicis Modem & Dialog. He succeeds Wendy Riches, who was named chief strategy officer at Meredith Corp., a new position.

In addition to leading Meredith Integrated Marketing, Reidy will also serve as exec VP-national media group and corporate VP-interactive strategy at Meredith Corp.

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