Meredith Levien, chief revenue officer at Forbes Media, is helping the legacy media company build a sustainable business model in a world that is increasingly mobile and increasingly social—a world in which nearly everyone can be a content publisher.
“In 2012 the most important thing was arriving at an integrated sales, marketing and product structure that allowed us to win in all the categories [in which] we are competing,” she said.
Levien has focused on increasing the value of existing revenue sources and selling across Forbes' various platforms while also introducing vehicles designed to accommodate the new realities of publishing. One of the most successful of these new products has been BrandVoice, which allows marketers to produce clearly labeled content for forbes.com and engage with readers via the same publishing platform that Forbes' contributor network uses.
Forbes' digital revenue matched print for the first time last year, even as print saw an uptick. Privately held Forbes does not release specific dollar figures, but Levien said digital revenue jumped 19% in 2012.
“We are building a sustainable business without a bias toward old ways of doing things,” she said. “We are not worried about cannibalization from one platform to another. A big part of our success has been the ability to operate without bias toward one model or another.”