×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

MeritDirect adds 'business cluster' technology

Published on .

White Plains, N.Y.--MeritDirect inked a licensing agreement with Ruf Strategic Solutions for its "business cluster" technology, which will be incorporated into MeritBase, the list manager's cooperative b-to-b database.

Ruf's technology will enable Merit to use a segmentation system that will include more than traditional company demographic data, such as SIC code, number of employees and years in business.

The cluster technology is designed to uncover prospects that are statistically similar to a company's existing target audience.

--Carol Krol

Most Popular
In this article: