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MeritDirect adds 'business cluster' technology

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White Plains, N.Y.--MeritDirect inked a licensing agreement with Ruf Strategic Solutions for its "business cluster" technology, which will be incorporated into MeritBase, the list manager's cooperative b-to-b database.

Ruf's technology will enable Merit to use a segmentation system that will include more than traditional company demographic data, such as SIC code, number of employees and years in business.

The cluster technology is designed to uncover prospects that are statistically similar to a company's existing target audience.

--Carol Krol

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