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BtoB

MeritDirect adds data analysis capabilities through smartFocus partnership

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Las Vegas—B-to-b database and marketing company MeritDirect has announced a new partnership with a U.K.-based software company to enhance its transaction-based campaign management services and reporting.

The partnership with smartFocus, announced at the Direct Marketing Association’s annual conference and exhibition here, will allow MeritDirect customers to access analytics and campaign management marketing tools via smartFocus’ smartMarketer tool.

SmartFocus will be supported by MeritBase, MeritDirect’s b-to-b cooperative database with more than 200 major mailers participating.

—Christopher Hosford

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