BtoB

MeritDirect adds Experian to MeritBase database

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White Plains, N.Y.–B-to-b list manager MeritDirect announced Friday it has added Experian’s National Business Database to MeritBase, its cooperative prospecting database. MeritBase is comprised of more than 1,000 response, publishing and compiled lists. Experian and MeritDirect have collaborated in the past, announcing a partnership in April 2004 to launch b2bBase, a membership cooperative database.

--Carol Krol

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