Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


MeritDirect adds purchase data to cooperative database

Published on .

White Plains, N.Y.—MeritDirect, a list management company, announced that its MeritBase cooperative b-to-b database now contains so-called Purchase Trigger data. The Purchase Trigger information is licensed from b-to-b data providers D&B and Experian, and identifies companies that have recent changes in ownership, name, address and credit data.
Most Popular
In this article: