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MeritDirect agrees to buy Venture Direct Worldwide

Published on .

White Plains, N.Y.—List management company MeritDirect announced Monday that it has agreed to acquire Venture Direct Worldwide.

Financial terms of the deal were not disclosed.

Under the terms of the acquisition, MeritDirect will manage Venture Direct’s List Services Division, including Xactmail, its e-mail and postal database service.

“We are excited to be acquiring such a quality and notable division to further expand our list management and brokerage services with a greater presence in the industry. The Venture Direct Worldwide List Services Division and database products will expand our growing portfolio of properties, specifically with regard to e-mail list assets,” said Rob Sanchez, president of List Management and Interactive Services at MeritDirect.

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